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Strategize to Mobilize: How A Mobile Marketing Strategy Can Benefit Your Brand
Is Your Marketing Strategy Too Static? With almost half of social media users accessing content through their phones, the world of social media marketing is changing. Everything needs to be ready for...
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Brand Success Through Social Commerce: Shopping Made Simple
Social Commerce Trends: According to Mashable and The Social Skinny, by 2014, social commerce sales are expected to climb to over $14 billion, reaching $30 billion by 2015, with half of web sales...
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Big Data: What Is It And How Can It Play Into Your Marketing Strategy?
Defining Big Data: There is a lot of information floating around right now about Big Data, its benefits, how it can be dangerous to use, how it’s completely useless after all, etc. Most of these...
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Climbing the Facebook Ladder to Success: 10 Top Business Facebook Apps
B2C/B2B Goal Analysis: As the association of Facebook as a tool for business needs grows, the real power of Facebook for business comes when you add the proper accessories and applications and try...
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Measuring Multi-Channel Marketing Performance for CMOs
The Importance of PR and Social Media Metrics (Best Practices and Product Reviews) PR and Social Media measurement and metrics are becoming paramount to interacting with your consumer audience for B2B...
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The Benefits of Social Media for Wealth Management Firms
Questioning Social Media As social media is growing in the business community one industry at a time, the finance industry is a sect of the business world that still has yet to capitalize on the...
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BDI Wealth Management & Social Media Leadership Forum Follow-Up
Recap This week the Social2B team attended the Business Development Institute’s Wealth Management & Social Media Leadership Forum, where prevalent topics concerning the industry were discussed....
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Crowdsourcing: A Social Business Solution
“No matter who you are, most of the smartest people work for someone else.” – Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe in 2006, a portmanteau of the...
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How Social Media Creates Loyal Customers & Moderates the Conversation
People don’t trust marketers. In fact, people are skeptical of just about everyone outside of their own social circle. According to a recent Forrester survey (via TechCrunch), it’s likely your audience...
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User Engagement: A Video Monetization Gold Mine
It is undeniable that the way users are watching television has continually been evolving over the past few years. 77% of people use their computer while watching TV, and many are even watching...
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